Berkshire Hathaway HomeServices Recognized by J.D. Power
We’re excited to announce Berkshire Hathaway HomeServices, was ranked “Highest Overall Satisfaction for Repeat Home Buyers Among National Full Service Real Estate Firms” in the J.D. Power 2018 Home Buyer/Seller Satisfaction StudySM.
The study, now in its 11th year, measured satisfaction with the nation’s largest real estate companies among customers in four segments: first-time buyers; repeat buyers; first-time sellers; and repeat sellers. Overall satisfaction was tracked on a 1,000-point scale across four factors of the home-buying experience: agent/salesperson; real estate company office; closing process; and variety of additional services.
Among repeat home buyers, Berkshire Hathaway HomeServices scored 874 out of a possible 1,000 points, performing particularly well in the agent/salesperson category among others. “Our Berkshire Hathaway HomeServices network represents top-quality service and representation across the U.S. and in Berlin, London and other parts of the world,” said Gino Blefari, CEO and president of the network.
“The ranking ‘highest for repeat home buyer satisfaction’ says a lot about our network agents and brokerages,” Blefari added. “In simple terms, clients experienced our network’s service and expertise, successfully navigated the real estate process, and returned for another transaction. Our network agents earn repeat business and that is the true mark of quality service.”
Our culture is fueled by serving our local communities, so it’s fundamental that we give back to the communities and we do that through our national partnership with the “Sunshine Kids” charitable foundation which serves to assist kids diagnosed with cancer. In 2017, the network raised nearly $1.7 million for the foundation and since 1991, , our network has raised over $30.2 million.
We are pumped to announce that Berkshire Hathaway HomeServices Texas Realty has once again been recognized as one of the top brokerages in a network made up of over 1400 offices!
Introducing Our National TV Spot
Berkshire Hathaway HomeServices recently launched a new TV spot that focuses on the homeselling process. This clearly sets us apart from the buyer-focused ads the industry typically produces.
The spot, entitled “Place,” includes vignettes of people in locations both near and far from where they live, acknowledging no matter where life takes you, there truly is no place like home. It concludes with a nod to members of the Berkshire Hathaway HomeServices brokerage network, who have the expertise to help buyers and sellers find their way home through homeownership. “Our message captures the emotional journey of home selling and demonstrates the value of our knowledgeable agents,” said Gino Blefari, CEO of Berkshire Hathaway HomeServices. “We know a home represents the most significant transaction most people may ever make in their lives and this spot reflects the magnitude of that all-important decision.”
The spot will run on national cable, but you can see it here first.
From our first brand TV spot to print ads in the Wall Street Journal, we support the Good to Know.® campaign on a national scale.
+ TV Commercial airs on national cable
+ Print runs in major publications, including the Wall Street Journal
+ Digital advertising
+ Social Media campaign
+ Sponsorship of the HGTV series 'Good Bones' featuring mother-daughter team Mina Starsiak and Karen E. Laine.
Our Campaign: Good to Know.®
The Good to Know.® campaign builds awareness for the Berkshire Hathaway HomeServices brand on a national scale while identifying our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.
Another impressive initiative that showcases brand value is Prestige Magazine, a Berkshire Hathaway HomeServices luxury publication that showcases the versatility of the gorgeous properties listed by network agents and provides 16 pages of engaging editorial. The publication is printed three times a year: Fall, Spring and Summer.
The magazine is direct-mailed to affluent U.S consumers, including individuals with a net worth of $25 million or higher and is also distributed in domestic and international airline lounges as well as Berkshire Hathaway HomeServices affiliate offices nationwide. The magazine will also be sent to all Luxury CollectionSM Specialist and Berkshire Hathaway HomeServices marketing directors, any one of whom may have contact with potential buyers interested in making a luxury or resort home purchase.
In addition to being a stand-alone magazine, the entire magazine also runs in Unique Homes magazine three times a year. The magazine has a circulation of approximately 60,000.
Berkshire Hathaway HomeServices also showcases its brand in these high-end publications: Unique Homes, Unique Homes China, Unique Homes Taiwan, duPont Registry, and Nonstop Magazine.
Unique Homes is a high-end, coffee table magazine published six times a year. The publication brings together luxury professionals with buyers and sellers around the world. Your affiliation with Berkshire Hathaway HomeServices affords you the very best pricing in this luxury magazine. We also run translated ads in Unique Homes China and Unique Homes Taiwan.
duPont REGISTRYTM designs and produces advertising and marketing campaigns for luxury real estate sales professionals by targeting an affluent audience through print, Internet and dR LIVE® Events. duPont REGISTRY - A Buyers Gallery of Fine Homes® is published monthly and distributed in every U.S. state, every Canadian province and 45 countries. Complimentary ad design and production are provided, and a generous supply of magazines are mailed to advertisers and to clients on their mailing lists. Full color, glossy reprints of ads are available as well as a laminated counter card.
NonStop Magazine is distributed to the most affluent and private mailing list in the world, along with distributing each issue to the top FBOs, worldwide events and other venues that attract the ultrahigh-net-worth audience. Nonstop offers targeted circulation to Gulfstream aircraft owners and prospects who are amount the wealthiest and most influential buyers in the world. The 50,000 printed circulation covers 167 countries including Brazil, Russia, India, China and the Middle East.
*Berkshire Hathaway HomeServices received the highest numerical Equity Score among Real Estate Brands included in the 2014 Harris Poll EquiTrend® Study.